As many of you probably noticed early yesterday, the world was back to being overrun with everything Apple. Upon the release of their highly anticipated iPad Mini, every Apple aficionado and even their cynics were most likely to have witnessed the nearly 5-minute advert of John Irving going-on about how great the next new addition to the Apple lineup was. However, if you’re anything like me, the focus of your attention was not on the high resolution panoramics of the undoubtedly beautiful piece of technology, but rather the song that was a key essential in getting all the Apple-heads, all hot n’ bothered.
While it was almost instantly recognizable to us, many of you were probably left scouring the net to see if you could find out the name behind this soon-to-be flavour of the week. Sadly enough, some of you may have even found your precious Shazam was of no assistance.
While originally written and recorded by one of the trailblazers of indie music, New Order, it was Geographer‘s cover that Apple decided on for the follow-up commercial to their iconic iPad. Covered in glossy synths, strings, low-sung vocals and an inexplicably catchy guitar solo, Geographer‘s rendition made it another noteworthy commercial for Apple. And being that it was used to advertise one the most advanced piece of metal around, we couldn’t have picked it better ourselves!