R&B has become an increasingly popular genre within the past few years, and as a result, we are finding many musicians fighting tooth n’ nail to break through the flood of “up-and-coming crooners.” Where some have been able to break through the barrier, there are still several others that are continually vying for attention without recognition of their work. One of the more notable acts that comes to mind is AZEKEL.
In his pursuit for attention, AZEKEL (a young London-native) has made the smart move of any burgeoning musician and released the majority of his music for free. Like many of his famous predecessors, AZEKEL‘s promotional move is one of great effect. Had it not been for the free download of his remix of “That Feeling (feat. Dom McLennon),” I would not have revisited his work and found this fantastic new gem.
“No Ordinary Love” is a sparingly clean-cut R&B track pulled together by a soft, sultry production. Its beat, which is mostly driven by a warm bass, accompanies the very quiet layer of synths and samples without disturbing AZEKEL‘s simple, but rich vocal registry. As Pigeons and Planes points out, this single is more than just a soapbox for useless bellowing, but a platform for AZEKEL to discuss the complications of love between a father and son — a deep introspective that we don’t commonly see these days, let alone, find in classic R&B music.