Adi Ulmansky is in the midst of an artistic revival. Listening to her lengthy, yet disparate catalogue, you hear her channeling her pop influences and sourcing samples from some of today’s finest beat constructionists. Over the years, she’s consolidated her artistic imaginings into one well-defined package; however, her latest string of singles show signs of a transformation. During her recent performance at Electronic Beats Festival in Warsaw, we caught up with the Israeli-born stalwart to get a better understanding of her growth as an artist. You can read our full interview with Ulmansky below.
Indie Current: So you just performed and I know sometimes nerves kick in. Were your expectations reached? What was the overall reaction from the audience?
AU: It was a bit hard as I’m sick. Tonight, I performed new and old material; however, even though the people know me, they didn’t know most of my songs. I thought it might’ve been a bit too much, so I tried to play songs which I felt a connection with. In fact, the next EP that I’m working on is so different from what I’ve done before.
IC: How has your direction changed?
AU: I’m a little bit less into the music that I used to listen to. Y’know, I still love that music, but my taste has changed. It’s always interesting trying to create something that you enjoy listening to, so I wanted to go in that direction. I don’t really think about it much, but I try to be as true as I can. Sometimes you come to my show thinking “oh, the white rapper,” but I’m not into that anymore.
IC: Could you tell us about your songwriting process?
AU: I have to change stuff all the time. I tackle it from different angles: sometimes I start with a beat, and sometimes I start with the lyrics. There are times I just open the mic and start recording, building everything around that. Actually, that’s been the hardest thing I’ve done to date, because you don’t have any musical scales to relate to, which is quite interesting. I’m just trying to think of new and interesting ways of recording music.
IC: What are your thoughts on the Electronic Beats Festival?
AU: I think what they’re doing is amazing! I hadn’t heard of them until half a year ago, but my manager told me to check them out. Shortly after, I started following them on Facebook, Twitter, etc. It’s just amazing because in Israel we don’t have big magazines, and Electronic Beats is apart of Telekom of all things! They’re forward thinking, curating music that is both new and unique. Most of all, they’re all about the music! What else could you ask for?!
IC: What do you have planned for your next performances at Electronic Beats Festival in the other cities?
AU: I’ve already decided that I’m going to add some old stuff. It depends what I feel like, maybe something more upbeat just so I can have more options to choose from. I’m also going to have proper lights with my name.
IC: If you could choose two artists, one to collaborate with and another to open up for, who would they be?