There’s more to Jon Bryant‘s new album, Cult Classic, then just its name. Inspired by Bryant’s own experiences with a cult (NXIVM), the album is as a much a cautionary tale as it is a reminder of our desire to belong. Slated for release on May 17 via Nettwerk Music Group, it marks the fourth full-length release for the Halifax-born musician, who spent the better part of two years writing the new album between Nova Scotia, Seattle, Los Angeles, Australia and his current home of Vancouver.
Following the release of the album’s lead singles, “Cultivated” and “Did What I Did”, Bryant returns with the third glimpse of his new record in “Ya Ya Ya Ya.” Where his two previous releases espoused a cinematic quality, this latest single finds Bryant opting for a more feel-good sound. With its low-slung beat and playful melody, it finds a balanced mix between pop, rock, folk and jazz, calling to mind the work of Electric Guest and Broken Bells.
Speaking on the new single, Bryant had this to say:
“There comes a time in all relationships where communication breaks down and seemingly harmless situations become straining. Sometimes these small vessels of chaos result in disaster. We develop auto-responses to deal with these awkward moments all the while allowing the monster to devour whatever good is left of the relationship. We long for the old days, before the chaos when it was so easy and passionate… a cherished memory now fading into extinction as ‘real life’ locks in. ‘Ya Ya Ya Ya’ is a reminder to talk things through out loud before shit hits the fan.”
Stream the single below.