NYC’s JW Francis Premieres Upbeat New Tune “Lofi”

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What's This?

I wonder how many people were born in Tulsa Oklahoma, raised in Paris France, and currently live in New York City? I’d bet not too many, but it’s that wild progression of places along with a keen ear that brought JW Francis to his new tune “Lofi”.

“Lofi” is a bedroom pop ballad with shades of both Mac Demarco and The Velvet Underground sewn into its very fabric. Francis performs the tune as if speaking to an old friend in the middle of the night, and it’s that comfortability that might make it strongly resonate with a wide range of listeners. Listen.

Watch the music video for JW Francis’ “I Found You” below.