A few months ago, while chilling in my bedroom, I was browsing the web to see the tour dates of South Korean/LA based musician Yaeji. Scrolling down the list, I came across Paraíso, and as my curiosity got the better of me, I decided to do some research on this festival.
What I came across was a lineup made of well-known, upcoming electronic musicians that included the names of Acid Pauli, Apparat, Black Coffee, DJ Tennis, Floating Points, Kiasmos, Palms Trax, Tune-Yards, Kelly Lee Owens… and of course Yaeji.
The first edition of Paraíso will take place in a university campus within Madrid, over the days of the 8th and 9th of June. And aside from music, it will feature other disciplines of arts. Indie Current took some time to talk to the organiser of Paraíso–José Morán–who was the former director and co-founder of Benicàssim Festival.
Indie Current: How did Paraíso come to be?
José Morán: Paraíso comes to be from our love for music and the passion to share it.
IC: How did you go about setting the festival up?
JM: It’s a communal project in which we have included lots of people and friends to shape it. It requires love, work, patience, investigación and empathy. So I couldn’t do it just by myself.
IC: How come you decided to choose a University campus for such a festival?
JM: Basically because in this campus there is a big and nice landscape, very green, and it is just 10 minutes away from Madrid city centre.
IC: How was the artist selection process done?
JM: The procedure has been very inclusive, the whole team has discussed many options and also we have count on the opinions of external advisers, but of course, many times depends on artists availability. We all have a great musical taste but listening to our environment is also necessary.
IC: As this is the first edition, was it easy to convince such artists to play?
JM: It’s been relatively easy because of our background. It’s not our first festival and that makes it all a bit easy, but the festival market is very competitive nowadays and it’s never easy at all.
IC: What do you aim to achieve with this festival?
JM: Firstly, to enjoy my work. It’s something that I personally like and think I’m capable of. Also the objective is to bring a wider cultural offering to Madrid, which is in a very stimulating and high-spirited moment.
IC: In your own opinion, what would make Paraíso a success?
JM: There are three elements that well combined would make Paraíso a success for me: first is people to enjoy it, then, show quality, and attendance.
IC: With so many festivals in Spain, why should people decide to attend Paraíso?
JM: Well, it’ a different proposal for Madrid, not only different for its content, also for its form. We want it to be experiential in all senses. Here it’s the place to enjoy and discover new artists in very comfortable open venue with great services, a curated gastronomic area, many resting areas, artistic and decorative intervention, some performances and a gaming area.
IC: What does the future hold for Paraíso?
JM: If possible, my idea is to set Paraíso among the national and international sphere of music festivals, to keep on bringing an interesting cultural proposal, and make enjoy our public as much as we do.
For purchase of tickets, and to find more information on Paraíso, click here.