When it comes to Sweden there are two things that I am simply fanatic about, one being the brilliant skill of soccer superstar Zltan Ibrahimovic, the other being punk band Holograms. Zltan is known for being fierce, loud, and agressive, similar qualities that can be found in the Scandinavian band’s music. Holograms revisit the frantic track “Luminous,” from their full-length record Forever released in September through the always buzzing record label Captured Tracks. This time around they accompany the song with a brand new video, which I’m assuming is to create some steam for their US tour.
The video, in contrast with the song itself, is nothing similar. The low concept video shows protracted shots of buildings, nature, the band members just hanging around, the sweet and stagnant banalities of everyday life, but it slowly picks up in time with the urgent rush of the song with footage of the band playing live. The band’s underhanded, deflated sense of humor is a welcomed relief compared to the hollow and downright spooky style of their last video for “Meditations.” “Luminous” highlights the band’s main features: blunt drums, scorching guitars, ice cold synths, and lyrics filled with paranoia. Holograms are a good example of how current post-punk bands maintain nostalgic similarities with old time favorites like The Cure and Joy Division, but at the same time sound fresh and exciting with their signature fast-paced sound. So indulge yourself with this sardonically energized video.